SEO Search engine optimization

Search Engine Optimization (SEO) is the process of improving the quantity and quality of traffic to a Web site from search engines via natural results ( organic o algorithmic ) of the search. Generally, the earlier a site is presented in search results, or the highest alinea more researchers will visit that site. SEO can also target different kinds of search, including image search, local search, engines and vertical industry-specific search.

As Internet marketing strategy, SEO considers how search engines work and what people search. Optimizing a website primarily involves editing your HTML content and encrypting both increase its relevance to specific keywords and remove barriers to the activities of the index addresses of the search engines.

Acronyms SEO can also refer of the search engine optimizers a term adopted by an industry of consultants who perform optimization projects on behalf of customers, and employees who carry out services in SEO local. Search engine optimizers may offer SEO as a service or as part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics can be incorporated into the development and website design. The term the Search Engine Friendly can be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, uses methods such as link farms and keyword stuffing that degrade the importance of search results and user experience of search engines. Search engines look for sites that use these techniques to remove them from their indices.