The Meta Description Tag - what is it? And how to write good ones.

Not the most sexy tag in whole SEO process but still an important one. This SEO tutorial video looks at the role the Meta description tag plays in a webpage and examines good and bad ways of writing the tags this 3 minute video tutorial by Gareth Davies, GSINC.

Click here for the video on Meta description tags



Lesson 01

Title Tags Tutorial Video

Approx file size 5.0 meg

In just over 4 minutes you can learn about the ins and outs of Title Tags.

Check Out the Video on Title Tags Here

Discover - what a title tag is, why they are important and learn how to create them for your website in our Search Engine Optimisation (SEO) video tutorial.

The SEO tutorials in video form are designed to help you with learning the basics of SEO. The SEO tutorial is presented by Gareth Davies of GSINC Ltd and is a streaming Macromedia flash presentation. The presentation also includes audio commentary.

Core fundamentals of Title Tags:

- They provide search engines with a guide to your on page content

- They are still on of the most influential on site optimisation techniques

- They are a place to re-enforce keywords and the theme of your site

- They need to be 63 characters or less to appear in full on Google

- They are relatively easy to edit in Notepad, Dreamweaver or using your CMS or ECommerce software package.

The SEO video tutorial is designed to stream for broadband connections and is approx 5 meg.

Download a Standalone Version of the Presentation Here

Lesson 02

All About Backlinks & How To Check Them

Approx file size 2.0 meg

Why backlinks matter and how to check them on Google and Yahoo.

This 2 minute video is an introduction to backlinks and why its not just about quantity - the quality matters too. Learn how to check for information about your backlinks using Google and Yahoo search engines.

Click here to watch the SEO Tutorial on backlinks


Lesson 03

5 x 60 Second tutorials on research you can do on Google

This series of five 60 second videos:

2.1 The Site Search Feature

Discover what the site command does on Google and why it is such a useful tool when checking your website. In this video Gareth Davies talks about the site command and goes through some examples for you in real time to show you why this feature is so useful.

Watch the SEO Basics Video on the Site Command

Video file size = 1.6 meg



2.2 The allintitle Feature

When you search on google via a keyword or key phrase normally you can see the number of sites Google has in its database for that particular search word or term.

However it is worth knowing how many sites have the keyword in their page title too so to do this you can use the allintitle feature. Find out more in the GSINC allintitle video presented by Gareth Davies.

Watch the SEO Video on the Google allintitle command

Video file size = 2.0 meg



2.3 Find Associated Keywords on Google

One word can mean a number of things. This creates a real challenge for search engines. Understanding what other words may be related to a keyword can be useful in structuring your website content.

In this 60 second video tutorial Gareth Davies looks at how you can use the Google tilde/ squiggle command to discover this information.

SEO Basics Video on the Google tilde command

Video file size = 1.5 meg



2.4 The Google Page Cache Command

A useful feature that allows a website owner to check if Google is able to read your webpages and the date it was last retrieved. This tutorial video illustrates how you can use the cache command on individual pages as well as see a text only version of your webpage.

Watch the SEO Basics Video on the Google Cache

Video file size = 2.1 meg



2.5 The Google allinanchor Links Feature

Enter a keyword and find all the other websites that also have that keyword in hyperlinks on their webpage. Last in the series of 5 GSINC SEO Basics video tutorials on useful Google features.

SEO Basics Video on the Google allinanchor feature

Video file size = 1.6 meg