When you talk about search engine optimization, the one word that really means a lot is “optimization”. When you optimize something, the main goal is to basically get the most for your money. When you optimize a site, your main goal is to increase traffic and increased traffic often means increase in revenues.

Productive search engine optimization isn't garnered by only utilizing one particular strategy. With the use of a few tried and tested techniques, getting your website in some of the top slots in the search engines could be very easy.

Some of the most commonly used, yet very effective SEO techniques that website owners and SEO experts use on certain websites include the keyword saturation technique and the link building strategies. These two are very effective in getting a website to show favorably on certain search engines. These two strategies basically uses a particular search term that is very popular with the people who are looking for the products a website sells. When this keyword is typed into a search term query and the content of the website has keywords relevant or similar to such a search term, the website shows favorably on the pages of these search engines. The latter strategy makes use of quality links and link building to not only get people to come to the site through other sites but it also gets the site's page rank score on Google to increase with the links that are good enough to give the website points.

These techniques and more are part of a productive search engine optimization move and will serve to not only bring in traffic to a site but bring in revenues as well.